1) Signup an account at Local Phone
2) On the dashboard, add a new contact with phone number.
3) Localphone gives you a local number to replace theirs which is denoted in red.
4) Now you can call that number from your landline/mobile phone.
5) LocalPhone also gives you a international calling card option with access number and PIN code which you can use from anywhere in the world as long as you are able to dial into one of their access numbers.

Local Phon is not a new voip company. With the recent spate of companies moving towards the cheap international calls model, localphonee.com has recently reduced their rates substantially.

LLocalPhone business model is though the use of local access number based model. You call up an access number in your country and then dial the intended international number. They have some really cheap international calling rates especially to some asian countries. They are currently offering India at 5.5 cents per minute with no connection charge. Compare that to betamax voip solutions who charges you connection rate which will in the end turn out to be a costly affair.

NOTE:  You would have to incurr cost while calling their local phone numbers, unless you have unlimited calling package. Another limitation of localphne is that its only available in certain countries namely UK, USA, Australia, Canada etc. for a start.